Your Netflix algorithm knows you better than some of your friends do. Your X feed shapes your politics. Your Spotify playlists cement your mood.
And it's all happening all day, every day.
We don’t always realize it, but we’re shaping our worldview all the time.
Not with big declarations — but with tiny choices: what we notice, who we follow, what we let into our awareness. In a world of infinite input flowing 24/7, even our most passive moments shape how we see the world around us.
Which means our worldview isn’t just something we inherit. It’s something we design.
And that’s a big deal. Your worldview quietly determines everything — what you think is possible, what you think matters, who you think you are, and who you think we are.
anatomy of a worldview
We hardly stop to question the lens we use to view the world. To understand where it might be foggy and where it’s crystal clear. But if we deconstruct it, our worldview isn’t random, it’s shaped by a handful of forces:
Lived experience — personal history, cultural context, geographic location
Values — principles, morals, and beliefs (both inherited and chosen)
Social context — family dynamics, communities, peer groups
Material conditions — economic position, class, access to resources
Information ecosystem — traditional media, social media, books, podcasts, conversations
Intangibles — your unique energy signature that draws you to certain ideas, aesthetics, or people. This can also be considered your taste, disposition, or identity.
What’s new today is how closely #5 and #6 interact. You’re living in the first era where your information environment and your identity adapt to each other in real time, shaping your sense of self at the speed of a scroll.
the big idea
We’re all in a loop: what we consume shapes how we see the world, and how we see the world shapes what we consume.
For most of history, information was one-way. We’d read a book, attend a lecture, absorb a news article — and either integrate it or move on. Overall, inputs were static.
But now, information flows in every direction. We’re surrounded by dynamic systems that learn from our behavior and adapt continuously. Stay on that climate video for 15 seconds? Now your feed thinks you want more catastrophe. Like a post about productivity? Here comes the hustle culture.
Every click, pause, or emotional reaction feeds an algorithm that responds accordingly, giving us more of the same and reinforcing whatever drove the response in the first place.
This creates something new: your worldview is now a live collaboration between you and an algorithm.
And that matters —
Because when what you consume defines what you see, what you believe, and what you think is possible, it stops being just content. It becomes the architecture of your identity.
If you don’t curate your inputs, someone else will. And you’ll slowly become the average of whatever keeps your attention — not who you actually are.
“We shape our tools and thereafter our tools shape us.”
— Marshall McLuhan
here’s what’s happening
We’ve reached the limit of passive consumption. We know too much not to act more consciously. Our nervous systems are adapting to information that changes by the hour, our attention is fragmented across platforms that profit from our scattered focus, and our sense of what's real is increasingly shaped by invisible, algorithmic hands.
But here’s the thing: In a world of infinite input, choosing what to take in is one of the most foundational forms of control we have. Choosing what to see is choosing who to be.
That’s why this moment demands something deeper: Because the inputs we allow in — and the attention we give them — don’t just shape our worldview. They shape what gets built, supported, and sustained in the collective.
So what do we do with all this?
designing a feed that feeds you
If your inputs shape your lens, your feed should support the version of you you’re trying to grow into. Not perfectly, not rigidly, but intentionally.
What might that look like?
To feel steady → Follow philosophers over pundits. Seek poetry over hot takes. Build in doses of slow thinkers and silence.
To feel energized → Find people actually building things, not just talking about them. Artists creating, founders solving problems, communities coming together.
To feel relevant → Pair big headlines with local news. Read long-form explainers that add nuance instead of noise.
To feel connected to meaning → Seek out the sacred, the stuff that moves you. Philosophy, spirituality, art that reminds you why you're here.
Running this playbook is simple.
Step 1: How do you want to feel? Where do you want to grow?
Step 2: Find what feeds that.
The power of this concept is real, and you’ll feel the impacts fast.
You don’t need to be a monk or quit Instagram. It’s purely an awareness game, remembering that every scroll is shaping your sense of self and your sense of the world.
You can either curate that lens with intention or let the feed shape it for you.
This is the first moment in history where anyone with internet access can build a worldview this way — pulling ideas from across the globe, across disciplines, across cultures — in real time. You can piece together a way of seeing that’s wholly your own.
That’s the opportunity: to rise above the noise, see clearly, and build a worldview you’re proud to live from.
Your worldview is now a live collaboration. Make sure you’re the final decider.
j